Holly Lowery
Health Coach & Anti-Diet Advocate

Food Freedom Formula (In progress)

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You know, sans guilt or "shoulds." Without the counting, calculating, budgeting. Without having to reference what your favorite Instagram "nutrition expert" had for lunch this week. Without having to choose between healthy and dang delicious. Without having to have the salad while watching your partner slurp their spaghetti. 

When's the last time deciding what to eat was as simple as asking yourself the question, "What do I want right now?"

I'm gonna take a guess and say, probably not in a hot minute. 

But here's the thing, food SHOULD feel as easy as that. Food should be as simple for us as it is for a child. 

Kids can stand in front of a buffet and pick their favorite things carefully (but not obsessively) as they consider what's going to make them feel gooooood. Good on multiple levels. They eat with gusto until they feel satisfied. Then they go play and forget about the food altogether, until they're hungry again. 

Kids know so instinctually what they want and need. And you do too. Or at least you did. At some point, probably before the dawn of Atkins, Whole-30, Weight Watchers, and a whole other slew of diets I won't name, you knew exactly what you wanted and needed to eat in order to fully LIVE. 

It's just going to take some stripping back of all the layers that diet culture has plastered over your ability to intuitively eat.

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01. You have to give yourself permission to trust your instincts.

02. You have to get consciously curious about what's driving your appetite, and how your specific body and health history may affect your appetite.

03. You've gotta figure out what you like, what you want, and what brings you that kind of pleasure and gusto - you know, the pleasure your kid-self seeks. Not just with food, but with all the stuff in your life!

04. You've gotta find a way to take back your power; the power that diet culture has worked so hard to take from you.

05. You need a base line understanding of how certain foods affect your body so you can make more empowered decisions about food.


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Permission + Conscious Curiosity + Pleasure + Expression + Gentle Nutrition =

Food Freedom

Sounds too simple, too woo, too intangible too actually work, riiiiiight? 

Well I can promise you that, while this looks a little bit different for everyBody, these are the basic building blocks for feeling at ease around food. And when you can feel like food is just another thang -like it's not this guilt laden, complicated piece of the life-pie- then you subsequently feel that sense of ease with your body. And that freedom, well that's the end game, right?!

Being free from the confines of eating perfectly creates the space for you to do the things that really light you up; the things you feel called to do in this world.


What's it look like?

+ A weekly audio lesson from yours truly on one of the components of the food freedom formula

+ A workbook designed to help you get strategic yet soul-aligned while working through the lessons

+ A second weekly pep-talk email packed with motivation, tactics for avoiding the common pitfalls of each component, and a little woo to keep you tapped into your why

+ A one-on-one session after the course is complete for you and I to connect, get clear on what needs work, what's next and set up some strategies for you to take all that you've learned and actually make it work!

All content is self-paced, and delivered via email


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Ready to feel free around food?

For $39 you'll get instant access to the course materials so you can start building your Intuitive Eating foundation, at home in your PJ's, today.


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Making healthy choices should be easy. It should feel intuitive. It should feel authentic. This course is how you make this your story.

Here's the thing: "Health" isn't your moral obligation. It's not a pre-requisite for 'the good life.' It does not define your identity or your value.

I need you to know that, whether or not you take this class. 

However, I know that personally, if I'm not paying at least a little attention to how my body feels, all the other stuff in my life doesn't feel quite aligned. 

This class is about you having the tools and the space necessary to figure out what your version of health looks like (and that includes mental & spiritual health!), so that you can find the tools, practices, and foods that support you in that pursuit.

It ain't about the weight. But for reals, this isn't a weight loss program. 

This isn't a class to teach you how to have more self control with food, or to help you stay organized and on track with any diet. This isn't going to teach you about portion control or macros. 

This is a sustainable, intuitive, gentle & practical approach for eating. 

Eating will feel eaaaasy. It will feel naturally satisfying. It will feel liberating. 

No more calculating, or obsessing about whether or not to go with the fries or the side salad. No more late nights in front of your computer researching which juice fast or tea-tox will be arriving on your doorstep next. No more comparing your plate to your girlfriend's to see whether or not you're eating "normally."

You'll be making choices from a place of pleasure and curiosity; which is crazy empowering, and ultimately the most satisfying & healthy way to feed your fine self

Holly Lowery Intuitive Eating Coach

Wait wait, why Holly?

Here's the thing no one else is going to tell you about your relationship with food: it's not really about the food, or about your willpower, how grounded you feel as a person. It's about a culture and system that sets women up to fail from the time we are three years old.

I went from an intuitive eater as a kid, to a dieting pro by the time I was 16 and continued on that way until I was 22 and severely struggling with orthorexia. And guess what, sweets? I still didn't feel "normal" around food or in my body no matter how many gurus I listened to, how many cleanses I tried or how many pounds I lost.

I didn't feel normal because I learned (just as we all do!) from the time I was three that my body was never going to be "normal" unless it looked like the 1% of women represented in the media. 

I'm here to change the story; the story that women's bodies aren't "normal" if they don't resemble super model bods; that their bodies aren't worthy of love and affection and success if they're not thin and curvy and smooth and edgy and dimply-in-the-right places all at once. I'm here to remind you that you are WORTHY of feeling safe and comfortable and better than normal in your body just as it is.

I'm here to help you re-write your body story. And if food sends you into a spiral about your body, this formula is your starting place.

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Ready to feel free around food?

For $39 you'll get instant access to the course materials so you can start building your Intuitive Eating foundation, at home in your PJ's, today.